Selected work — Private events
Booking London
Invitation-only events, fine dining, chauffeur and concierge for private clients across London. Six disciplines, one standing team — and a site that had to be discreet about all of it.
01 — The brief
Discretion as a design brief
“Known by the people who cannot be seen queuing.” This is a business built on discretion, so the site withholds as much as it shows: enough to establish the standard, nothing that breaks a client's privacy.
02 — The approach
Quiet luxury, after dark
The palette is London at night: near-black grounds, one gold accent and Playfair Display set large for the wordmark and service titles. Photography carries the persuasion — a plated course, a car at the kerb — while the copy stays short enough to read like a personal introduction rather than a brochure.
Each discipline follows the same pattern: a title, one image, a few specifics and a single way to enquire. The main call to action is to request an invitation, not to buy — the right register for clients who expect the door already open.
03 — Deliverables
What was built
- Brand presence and art direction
- Service structure across six disciplines
- Enquiry flow for private clients
- Responsive build across devices
04 — Walkthrough
The site in use
05 — Details
At a glance
- Sector
- Private events
- Location
- London
- Built
- Brand presence and art direction
- Site
- bookinglndn.com
06 — The design
Screens
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