MP13 — Services
Web design services
Custom websites, online shops and platforms, AI-coded with a human touch and designed by a person from a blank slate. Built in Sofia for businesses across Europe, North America, the Middle East and Asia since 2018.
01 — Custom web design
Felt before it is read
A visitor decides in under a second whether a business looks like the real thing. Colour, motion and scale carry that verdict long before anyone reaches the first sentence, so that is where the design starts.
Every site begins with a conversation about the business and a blank slate. There are no templates and no page builders: the layout, the typography and the motion are designed for one brand by a person, then coded with AI, so the site looks like nobody else's and loads like it has nothing to carry.
What you get
- Art direction and a visual language built for your brand
- Page design for phone, tablet and desktop
- Motion and interaction designed with the layout, not added after
- Fast, clean code written with AI and tested on real devices
- Search-ready structure: clean markup, metadata and structured data
See it in practice
02 — UI/UX & AI web design
Built around how people move
AI-coded, human-designed: AI writes the code, a designer makes every decision, so the structure follows how people actually move through a page, not how a theme decided it should look.
AI takes on the parts that used to take months: writing the code, exploring directions, testing layouts, producing imagery and motion. The decisions stay human. What a visitor sees first, second and last, and what they are asked to do next, is designed on purpose for each page.
What you get
- Page structure and user journeys planned before the visuals
- Interface design with a clear hierarchy and obvious next steps
- AI-assisted exploration of layouts, imagery and motion
- A design direction you sign off before a line of code is written
- Accessibility and speed considered from the first sketch
See it in practice
03 — E-commerce & multivendor
Shops that sell
Online stores, multivendor marketplaces and custom platforms that hold their shape from a phone to a wall-sized display. Fast to load, obvious to navigate, ruthless about getting people to checkout.
The catalogue is organised around how customers search and compare, product pages answer the questions that stop a sale, and checkout stays short. Whether it is a single brand, a wholesale catalogue or a marketplace with many sellers, the shop is designed for the way that business actually trades.
What you get
- Catalogue structure, filtering and search
- Product pages built to answer and convert
- A short, phone-first checkout
- Wholesale and B2B catalogues
- Multivendor marketplaces with many sellers
See it in practice
04 — Custom solutions
Built for the problem in front of you
Bespoke platforms built for the problem actually in front of them: booking systems, catalogues, portals, whatever the business genuinely needs. What someone sees first, second and last is a decision here, never an accident.
When an off-the-shelf plugin would bend the business to fit the software, the software is built to fit the business instead. A booking flow, a searchable roster, a property catalogue or a members' area works the way your customers already think.
What you get
- Booking and reservation flows
- Searchable directories, rosters and catalogues
- Client portals and members' areas
- Platforms shaped around your real process
See it in practice
05 — Across every device
One idea, every screen
Rendered faithfully from a phone to a wall-sized display. Responsive is the floor here, never the feature, and the build is tested on the devices your customers actually use.
- Layouts designed for phone, tablet, laptop and large displays
- Testing on real devices before launch
- Images and video prepared to load fast on mobile networks
06 — White-label for agencies
Your agency's build team
Most clients come straight to me. Agencies across Western Europe and North America bring me in as a subcontractor when a build needs to be done properly. Same standard either way, and your client never knows I exist.
You keep the client relationship and the credit. I can work from your brief, your wireframes or finished designs, or design under your brand, and deliver a site you can hand over with confidence.
What you get
- Design and build under your agency's name
- Work from a brief, wireframes or finished designs
- Discreet by default: no credits, no contact with your client unless you want it
See it in practice
07 — How a project runs
From enquiry to launch
- ConversationAbout the business, the people it serves and what the site has to achieve.
- DirectionA design direction you sign off before a line of code exists.
- BuildCoded with AI, finished by a human eye, tested on real devices as it grows.
- Review and refineYou review the working site, and the details are refined until it is right.
- LaunchThe site goes live, and it is yours outright.
08 — What you own
No licence. No lock-in.
The site is yours outright: code, content and hosting choice. No monthly fee to keep it online, no builder subscription that holds your business hostage, no platform that decides what you are allowed to change.
09 — Questions
Before you ask
Do you use templates or page builders?
No. Every site is designed by a person from a blank slate and coded with AI, so there is no theme underneath it and nothing it has to fit.
Is the website built by AI?
The code is. AI writes it, at a speed and scale that used to need a team and months. The design, the decisions and the finish are human: what the site looks like, what visitors see first and what they are asked to do next. AI-coded, with a human touch and human design.
Who owns the website?
You do: the code, the content and the choice of hosting. There is no licence and no platform fee to keep it online.
Do you work with clients outside Bulgaria?
Yes. MP13 is based in Sofia and works with clients across Europe, North America, the Middle East and Asia.
Can you build an online shop or a marketplace?
Yes, from single-brand stores and wholesale catalogues to multivendor marketplaces with many sellers.
Do you work with agencies?
Yes, as a white-label subcontractor for agencies across Western Europe and North America. Your client never needs to know.
How do we start?
Write to hi@mp13.eu or send a WhatsApp message with a few lines about the business. The first step is a conversation.
Have a project in mind?