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Selected work — B2B e-commerce

Hygienika

Hygiene supplies at wholesale and retail scale — paper, cleaning products, gloves, dispensers. A deep, unglamorous catalogue that had to become effortless to reorder from.

01 — The brief

Built for reordering

Nobody browses a hygiene catalogue for pleasure. The site's job is speed: find the product, check the pack size, order again next month without thinking about it. Clean design in service of a purely functional task.

02 — The approach

A colour for every aisle

Every category has its own colour, carried from the mega menu through to the category cards, so a returning buyer learns the catalogue's map in one visit. Paper, cleaning products, dispensers and materials are each one click from the top of any page.

Product cards keep only what a reorder needs: the pack size, the price without VAT, the bulk price from ten units, a quantity stepper and a buy button. Soft gradients and rounded panels stop a wholesale catalogue feeling like a spreadsheet, and the whole shop runs in Bulgarian and English.

03 — Deliverables

What was built

  • Wholesale and retail shop
  • Deep category structure and search
  • Reordering and account flow
  • Responsive build across devices

04 — Walkthrough

The site in use

05 — Details

At a glance

Sector
B2B e-commerce
Location
Bulgaria
Built
Wholesale and retail shop
Site
hygienika.eu

06 — The design

Screens

Hygienika homepage — 'Hygiene supplies for business' hero with featured products
Hygienika mega menu — colour-coded product categories beside a featured product
Hygienika featured products carousel — product cards with prices and add-to-cart buttons
Hygienika all categories — gradient category cards covering the full catalogue

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