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Selected work — Personal site redesign

Kliment Robev

A redesigned personal site for a Sofia financial analyst and investment consultant, in Bulgarian and English. It gathers his Forbes Bulgaria columns, Bloomberg TV appearances, podcast episodes and doctoral research, set like a well-made research report.

01 — The brief

Read like a research report

Kliment Robev works in investing, analyses financial markets, shares what he learns and is writing a PhD in Finance on pension systems. His work lives in many places: columns in Forbes Bulgaria, interviews on Bloomberg TV Bulgaria, the ELANA Trading podcast Пари и посоки, webinars, conferences and academic papers. The site had to bring all of it under his own name, in Bulgarian and English, and look the way a careful investor thinks: calm, precise and clearly organised. No ticker tapes, no handshake photos, no charts for decoration.

02 — The approach

Paper, ink and one red line

The palette is off-white paper, graphite ink and a single red, the red of the tie in his portrait. Sofia Sans Condensed sets the headlines, Sofia Sans the reading text and IBM Plex Mono the data. The page is set in Bulgarian, so the headings use true Bulgarian Cyrillic letterforms rather than the Russian shapes most sites default to. Behind the hero sits a fine-line rosette, like the guilloché engraving on banknotes and share certificates.

One red line runs down every page and turns into each section like a line on a chart. A diamond marker rides it and reads out where you are and how far you have read, as in 02.1 · 12%. Sections are numbered 00 to 06, like the chapters of a report. The header keeps a live Sofia clock, and the menu opens as an index with the local time on five markets: Sofia, Frankfurt, London, New York and Tokyo.

The content is arranged the way a reader looks for it. Insights holds his articles, each with a short summary, the key points and a link to the original in Forbes Bulgaria. Media gathers television, podcasts and talks. Research presents the doctoral work, with a fan chart of long-term pension scenarios. Topics sorts everything into nine themes, from The US, Trump & Markets to Pensions & Personal Finance, each card with its own 2024 to 2026 timeline. Approach explains, in five steps, how he works with private clients. The English version keeps the original Bulgarian titles, with an English line under each. Even the cookie banner stays in character: it is a market order, where Buy accepts statistics and YouTube videos and Sell keeps only the essentials.

03 — Deliverables

What was built

  • Art direction and editorial design system
  • Bilingual site, Bulgarian and English
  • Insights, Media, Research and Topics archives
  • Article summaries and topic pages
  • Reading line, section index and market clocks
  • Responsive build across devices

04 — Walkthrough

The site in use

05 — Details

At a glance

Sector
Finance & investment consulting
Location
Sofia, Bulgaria
Built
Bilingual personal site and media archive
Site
klimentrobev.com

06 — The design

Screens

Kliment Robev homepage — his name in Sofia Sans Condensed beside a studio portrait, with the red line and the section index
Topics — theme cards, each with a 2024 to 2026 timeline of articles and appearances
Media — episode cards for the Пари и посоки podcast by ELANA Trading
Research — doctoral research in finance, framed by the red line

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