Selected work — Real estate
L'Artista
Breaking the model in real estate. A brokerage that shares its commission with the client and treats buying and selling property as an art — and needed a presence that argued the case.
01 — The brief
An argument, not a listing site
The whole proposition is a challenge to how the industry works: a revolutionary model for trading property, with profit shared rather than extracted. The site had to make that argument confidently, without sounding like a gimmick.
02 — The approach
The model gets the stage
The commission model is the story, so it gets as much room as the property. A welcome section explains what L'Artista does differently, and “Why L'Artista?” sets out the reasons as icon-led cards — in plain language, with nothing that reads like a gimmick.
Search sits over full-width interior photography, with filters for the decisions buyers actually make, and listings follow as clean cards with the building front and centre. Light grounds, Montserrat and warm neutral accents keep it calm and credible, in Bulgarian and English.
03 — Deliverables
What was built
- Brand presence and visual direction
- Property listings and search
- The case for a new commission model
- Responsive build across devices
04 — Walkthrough
The site in use
05 — Details
At a glance
- Sector
- Real estate
- Location
- Bulgaria
- Built
- Brand presence and visual direction
- Site
- leartista.bg
06 — The design
Screens
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