Selected work — Health & pharmacy
Soler.bg
A boutique pharmacy in Plovdiv with a personal approach, redesigned as a full online shop. Herbs and botanical drawings set the tone; underneath runs a deep catalogue that is already synced, and the shop opens for orders very soon.
01 — The brief
A pharmacy with a personal touch
Soler believes that timely care is the most important factor in a good quality of life, and that it starts with the right advice. The new site had to carry that feeling online: the warmth of a neighbourhood pharmacy and its pharmacists, together with a range wide enough to cover medicines, homeopathy, herbs, supplements, cosmetics and medical devices.
02 — The approach
Health from nature
The design starts from the pharmacy’s own line, “Health from nature, personally for you.” Warm off-white grounds, a deep pharmacy green and a classic serif carry the voice, and hand-painted botanical illustrations, echinacea, lilies and medicinal herbs, grow along the edges of the page. The headline settles in letter by letter, with the opening hours, the address and a direct line to the pharmacist right beside it, and a live status that says whether the pharmacy is open now.
The shop is organised the way people look for help. A mega menu opens each of the five departments, Health, Beauty, Mother & baby, Medical devices and Other, with a photograph, a short description and every subcategory, from allergy and immunity to dermocosmetics and baby food. Search answers as you type, with a price beside each result. The homepage then moves through numbered chapters, the pharmacy, its range, why Soler, bestsellers and the shelves, and ends with reading from the pharmacy: articles that answer everyday health questions.
Behind the design, the product catalogue is already synced into the shop and runs to 163 pages, with product photos being synced now. Checkout is built for Bulgaria: delivery to an Econt office, an Econt locker or a home address, and cash on delivery. The shop opens for orders very soon.
03 — Deliverables
What was built
- Redesign and art direction
- Online shop with a five-department catalogue
- Product catalogue sync
- Mega menu, live search and bestseller carousels
- Checkout with Econt delivery and cash on delivery
- Responsive build across devices
04 — Walkthrough
The site in use
05 — Details
At a glance
- Sector
- Health & pharmacy
- Location
- Plovdiv, Bulgaria
- Built
- Online pharmacy and shop
- Site
- soler.bg
06 — The design
Screens
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