Selected work — Health & fitness
The Pilates Club
A premium reformer studio in Boyana, Sofia. The site had to carry the feel of training there — small groups, certified instructors, individual attention — and take bookings without getting in the way.
01 — The brief
Premium without saying so
A studio that sells on atmosphere and attention, not on equipment lists. The site had to read as premium without announcing it, and make the class schedule easy to act on the moment someone decided to come in.
02 — The approach
Soft, spacious, bookable
The palette comes from the studio itself: warm neutrals, soft blush and a delicate serif, with plenty of air around every element. Photography of real movement does the selling, and each instructor is introduced by name and photo, because in a small studio the teacher is the product.
Classes and prices share one page as cards, so choosing a session and booking it is a single decision. “Book a session” stays in the header on every screen, and the site switches between Bulgarian and English.
03 — Deliverables
What was built
- Brand presence and visual direction
- Class schedule and booking flow
- Instructor and studio pages
- Responsive across phone, tablet and desktop
04 — Walkthrough
The site in use
05 — Details
At a glance
- Sector
- Health & fitness
- Location
- Boyana, Sofia
- Built
- Brand, booking, responsive build
- Site
- thepilatesclub.bg
06 — The design
Screens
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