Selected work — Food e-commerce
Yammy
Premium nut butters — almond, cashew, pistachio. No added sugar, no palm oil. The illustrated jars do the selling, so the shop was built to get out of their way.
01 — The brief
Let the jars do the work
A product people buy with their eyes. The jars carry hand-drawn labels, so the shop had to present them at full strength and keep everything else quiet — clean listings, honest ingredients, an easy path to checkout.
02 — The approach
Characters up front
The illustrated jars and nut characters carry the brand, so the interface steps back: warm caramel tones, rounded shapes and a playful display face, Seymour One, used sparingly beside a softer text face. The characters return in a “What we believe in” section, which turns the ingredients story into something people remember.
Shopping is kept short. Products filter by nut, size and set; the cart slides out over the page instead of taking you away from it, with the order total and a clear route to checkout; and product views keep the jars large and the text short.
03 — Deliverables
What was built
- Online shop and product presentation
- Filtering by nut, size and set
- Brand and packaging support
- Responsive build across devices
04 — Walkthrough
The site in use
05 — Details
At a glance
- Sector
- Food e-commerce
- Location
- Bulgaria
- Built
- Online shop and product presentation
- Site
- yammy.bg
06 — The design
Screens
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